eLBA members are continually implementing measures and guidance to ensure that customers are properly informed of the specific nature of the products they engage with. Avoiding customer confusion is a top priority along with providing clear, factual and consistent information that explains to customers key aspects of the offer. eLBA members commit to ensuring that content and communications are clear to consumers, both in terms of information depth and clarity. This is constantly reviewed and updated.

eLBA members intend to pursue actions which strengthen their commitment to social responsibility, consumer protection and harm minimisation. eLBA members have prevention measures in place aimed at preventing minors from accessing their sites and strive to work to create a set of best practices in this area. In addition, eLBA shall endeavour to raise player protection standards around key issues such as data privacy and integrity. The main focus is on protecting children, young persons and other vulnerable people from being harmed or exploited.

eLBA members are committed to ensuring their insurance pay-outs are from a reputable market provider. eLBA members want to make sure that all pay-outs are carried out swiftly and in a transparent manner.

The fight against fraud is a top priority for eLBA members and creating robust anti-money laundering checks is central to this.